Consumer Marketing Head - Link | Stripe | NYC, Seattle, SF, Chicago, Remote

Overview

Join Stripe as Head of Consumer Marketing for Link and spearhead the marketing strategy for our revolutionary one-click checkout solution. With over 100 million users and millions joining monthly, Link represents Stripe's first major consumer-facing product. You'll shape how we connect with consumers while supporting our mission to expand internet commerce globally. This role offers the chance to build something unprecedented in the fintech space.

Responsibilities

• Develop and execute Link's comprehensive consumer marketing roadmap across paid media, outdoor advertising, lifecycle campaigns, partnerships, and social channels
• Lead and expand a focused marketing team while making strategic hiring decisions
• Establish target demographics, market segments, and growth objectives through collaboration with user research teams
• Oversee marketing budget distribution and deliver regular ROI performance reports
• Partner with product and product marketing teams to craft compelling messaging frameworks and integrate product launches
• Work alongside partnerships and communications teams to establish Link's media approach
• Provide strategic direction to creative teams using consumer insights and core messaging
• Coordinate cross-functional initiatives with both internal stakeholders and external agencies

Requirements

We're seeking a strategic marketing leader with exceptional project management abilities and strong communication skills. You should have experience building consumer brands, managing marketing budgets, and driving growth through integrated campaigns. The ideal candidate thrives in collaborative environments and can effectively lead both direct reports and cross-functional teams to achieve ambitious goals.

Monday to Friday, 9 AM – 5 PM (full-time)