The Paid Social Lead at Apricot Health GmbH will oversee the company's paid customer acquisition efforts on social media platforms like Meta and TikTok. This role involves planning and optimizing campaigns, managing significant media budgets, and ensuring profitable scaling against clear customer acquisition costs and volume targets. Candidates should possess extensive experience in paid social media buying, ideally within the FMCG sector, with a strong analytical mindset and a talent for creati