The role of (Senior) CRM / Lifecycle Marketing Manager at Alphapet Ventures GmbH is crucial for enhancing customer retention and engagement across multiple pet food brands. The successful candidate will take ownership of lifecycle CRM, managing campaigns and automations while utilizing modern tools and data insights. Candidates should have 3-5 years of experience in CRM marketing, particularly in e-commerce, with strong skills in Klaviyo and an understanding of customer journeys.