Overview Join SimpliSafe, a cutting-edge home security company dedicated to safeguarding the lives our customers have built. Our mission is to ensure that Every Home is Secure, and we foster a culture that values not only the security of homes but also the career growth of our employees. At SimpliSafe, we embrace a collaborative, ego-free environment where talented individuals can find significant opportunities to make a difference.
Why This Role Matters As we continue to grow, we are on the lookout for skilled and humble individuals who resonate with our values. We are at a transformative juncture in our journey, and we need a dynamic Vice President of Brand and Creative to spearhead pivotal changes in our branding strategy. Your leadership will be crucial in reshaping our identity and advertising methods, marking a new era for SimpliSafe as we aim to disrupt the home security industry.
Key Responsibilities - Brand Strategy & Transformation: Guide SimpliSafe through a significant brand evolution informed by new segmentation insights. Redefine our brand positioning, narrative, and messaging architecture to improve performance measurably. - Creative Leadership & Performance: Oversee a creative overhaul that modernizes our communication across various platforms, including campaigns, media, and customer experiences. Establish a performance-oriented creative process based on rigorous testing and innovative frameworks. - Product Marketing Collaboration: Work closely with the Product team as segmentation insights shape our product development.
Lead the creation of cross-channel narratives that enhance our product's relevance and drive conversions. - Cross-Functional Leadership: Collaborate with Growth, Product, Customer
Experience , Public Relations, and Data teams to align on a cohesive brand strategy and refreshed customer narrative, ensuring our transformation is reflected in performance metrics across the entire funnel.
What You Bring With over 12 years of experience in brand, creative, and product marketing leadership, you possess a proven track record of driving brand reinvention at scale. Your passion for transforming beloved consumer brands during critical transitions will be key to your success in this role.
Monday to Friday, 9 AM – 5 PM (full-time)
Submit your application directly to SimpliSafe.
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